BEar - Samurai Tape
Packaging development, advertising, video & marketing roadmap
This project required numerous elements which not only had to be conceptualized but then turned into final artwork.
As usual, all at a fast pace to tight deadlines to get the artwork to the manufacturer.
I also created advertising material, promotional items, magazine / online advertising, social media, and video and developed a marketing strategy.
As usual, all at a fast pace to tight deadlines to get the artwork to the manufacturer.
I also created advertising material, promotional items, magazine / online advertising, social media, and video and developed a marketing strategy.
Video Trailer
Working to a tight deadline with a lot of searching and imagination I put together the trailer in a short period to meet the launch date.
Advertisements Print and Digital
I found a few Samurai images which matched what I was looking for, so after adjusting and working on them to match in look.
Early Concept Designs
Here are some early concepts, notice the tape packaging was using the existing Bear tape layout with different colours. We then changed the label to incorporate the images while still retaining the major Bear elements.
Branding Logo
Using a Japanese Kanji-like font as a starting point I further developed it and made sure it complies with the Bear style guide.
Product Merchandiser
The in-store merchandiser mocked up digitally to show how it could look.
