Open
UX UI Website Analysis
Open Home Loans asked us to investigate the following
• Analyse their existing website and make recommendations
• Investigate the home loan refinance application process and make recommendations
• Evaluate their refinance calculator and make recommendations
The Team:
Gavin Prentice, Robert Moyses, Gisella Balanta
Methods:
• Open website research
• Comparative analysis
• Competitive analysis
• User Surveys
• User Scenarios
• User flows
• Comparative analysis
• Competitive analysis
• User Surveys
• User Scenarios
• User flows
Tools:
• Sketching pencil & paper
• Figma
• Figjam
• Photoshop
• Figma
• Figjam
• Photoshop
Duration:
An intense three-week design sprint.
The next steps
Open Home Loans (Case Study)
Current:
- Functionality - Review user feedback PDF’s and update to ensure there are no technical errors throughout openloans.com.au
- Brand consistency - Ensure brand name, logo, colours etc are uniform across each touch point
- Build productreview.com.au reputation - Actively promote user
- Functionality - Review user feedback PDF’s and update to ensure there are no technical errors throughout openloans.com.au
- Brand consistency - Ensure brand name, logo, colours etc are uniform across each touch point
- Build productreview.com.au reputation - Actively promote user
reviewproductreview.com.au to continue to bost trust
Future:
- Website layout - review concepts to adjust layout to ensure a more seamless experience
- Usability testing - User feedback to continue to refine the site
- Website layout - review concepts to adjust layout to ensure a more seamless experience
- Usability testing - User feedback to continue to refine the site
See more of my work on Behance Portfolio
https://robertmoyses.myportfolio.com/work
