Motorsport Distributors Group (MDG)
Merchandise and Marketing
MDG is one of the major players in motorsport merchandise.
This was a bit of a chicken and egg situation as with each new season the cars and sponsors can change most certainly the livery. Therefore we needed to ensure the correct images are used in the current artwork as fans could spot these details.
Here are some projects I have worked on.
This was a bit of a chicken and egg situation as with each new season the cars and sponsors can change most certainly the livery. Therefore we needed to ensure the correct images are used in the current artwork as fans could spot these details.
Here are some projects I have worked on.
Erebus - Hot Lap Promo
A few posters need to be made for the MDG store for the Boost Mobile Racing Hot Lap.
There are numerous weight, height and age restrictions in order to be allowed to go for a hot lap. This information needs to be in legal form and conveyed to the entrant.
There are numerous weight, height and age restrictions in order to be allowed to go for a hot lap. This information needs to be in legal form and conveyed to the entrant.
Merchandise Mock-up
Here are a number of merchandise mock-ups I have made using my Photoshop templates. These need to have smart layers and be organised to swap out logos and colours quickly and easily and consistently.
Concept Mock-ups
After creating our designs, we would take the approved designs and applied them to models which would then be used in EDM, social media, videos etc...
EDM, Social Media and Web campaigns
Upon starting with MDG I developed various Photoshop templates to suit our needs.
We required the same ad in various configurations horizontal, and vertical for website, social media and mail campaigns. Using various smart layers I can control each element and all artboards with that one element will change. This makes things easy, fast and consistent as you have a complete overview of each artboard.
We required the same ad in various configurations horizontal, and vertical for website, social media and mail campaigns. Using various smart layers I can control each element and all artboards with that one element will change. This makes things easy, fast and consistent as you have a complete overview of each artboard.
