Planet Ark
National Recycling Week (Case Study)
Planet Ark has numerous programs they are involved with.
The National Recycling Week was one program they wanted to keep the recycling habit longer than just one week. Their research has suggested many people are eager to recycle but there are factors hindering them from recycling or not consistently recycling.
The National Recycling Week was one program they wanted to keep the recycling habit longer than just one week. Their research has suggested many people are eager to recycle but there are factors hindering them from recycling or not consistently recycling.
Things to consider
• People's current knowledge about recycling
• How Planet Ark could effectively remind the public about recycling habits
• How Planet Ark could reward its users for being proactive
• Consider reviewing BJ Frogg’s philosophy on behaviour change.
• People's current knowledge about recycling
• How Planet Ark could effectively remind the public about recycling habits
• How Planet Ark could reward its users for being proactive
• Consider reviewing BJ Frogg’s philosophy on behaviour change.
The Team
Robert Moyses, Eric Lieu and Issey Webb
Tools
• Sketching pencil & paper
• Figma
• Figjam
• Photoshop
• Figma
• Figjam
• Photoshop
Methods
• Planet Ark history research
• Comparative analysis
• Competitive analysis
• User Surveys
• Card Sorting
• User Scenarios
• User flows
• Comparative analysis
• Competitive analysis
• User Surveys
• Card Sorting
• User Scenarios
• User flows
Duration
An intense two-week design sprint.
The next steps
National Recycling Week (Case Study)
For our next steps:
- We'd like to conduct extensive Usability testing
which will allow for further iteration and refinement of the product
- We would like to eventually implement Potential features and functions
like the ability for council action (such as reporting illegal dumping), Community Recycling progress tracker, and recycling educational resources including relevant news and events
- On Planet Ark's side of things,
- We'll need you to collect and update relevant council data in regard to council
guidelines and bin locations,
- Providing us with any feedback and suggestions for the design solution and finally
- The rollout of the app
- We'd like to conduct extensive Usability testing
which will allow for further iteration and refinement of the product
- We would like to eventually implement Potential features and functions
like the ability for council action (such as reporting illegal dumping), Community Recycling progress tracker, and recycling educational resources including relevant news and events
- On Planet Ark's side of things,
- We'll need you to collect and update relevant council data in regard to council
guidelines and bin locations,
- Providing us with any feedback and suggestions for the design solution and finally
- The rollout of the app
See more of my work on Behance Portfolio
https://robertmoyses.myportfolio.com/work
